【Made to Order】 Sapporo Black Label in Sneakers! Limited Collaboration with "General Scale."

Reservations are now being accepted for the limited collaboration sneaker "Black Label × General Scale. Collaboration Sneaker," designed by Yasuhiro Mihara, a designer of the popular brand Maison MIHARA YASUHIRO, at Sapporo's membership-based EC shop "Sapporo Draft Beer Black Label THE SHOP." This made-to-order sneaker beautifully combines the sophisticated worldview of black label with Mihara's design philosophy.

Black Label × General Scale. Collaboration Sneaker魅力

This collaboration sneaker is an original design born from the partnership between "Sapporo Draft Beer Black Label" and the General Scale. brand. It features a calm color scheme primarily in black, while playful details such as star-shaped eyelets and the logo on the heel are sprinkled throughout.

The insole has a special design where the logos of Black Label and General Scale. overlap. It comes in two color variations.

What is General Scale, launched by Yasuhiko Mihara?

Yasuhiro Mihara, the designer of Maison MIHARA YASUHIRO, was inspired by the beauty of vintage boots he encountered in Europe and launched General Scale. Its philosophy lies in recreating the texture and traces of history through aging, and this collaboration sneaker embodies a universal appeal that will be loved across time, not just the beauty of its design.

The product is available for a limited time only.

This collaboration sneaker is a made-to-order product available until February 27 at 23:59. It is attracting attention not only from black label fans but also sneaker enthusiasts. Don't miss this opportunity to get a special pair that's available only now.

Product Name / Black Label × General Scale. Collaboration Sneaker
Price / ¥31,900
Sizes / 21.5cm/22.5cm/23cm/23.5cm/24.5cm/25cm/25.5cm/26.5cm/27.5cm/28cm
Color Variations / BLACK×BLACK・BLACK×WHITE

● Sapporo Holdings

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