【Shimura PB】Stay cool for up to 120 minutes! A cool neck ring available for around 700 yen as a heat countermeasure

Suddenly it got hot, and even though it's mid-May, the author is already feeling the effects of summer fatigue. I want to start my heat countermeasures a little early with the "Super COOL Cool Neck Ring" released by Shimura’s private brand!

Antibacterial and deodorant processed for daily comfort!

Source: Shimamura.

"Experience Daily" is the concept behind Shimamura's private brand "CLOSSHI," which offers products that emphasize fit, usability, and feel. From this brand's high-end line "CLOSSHI PREMIUM," a new product has been launched: the "Chilled Cool Neck Ring."

Source: Shimamura.

Focusing entirely on "coolness," the "Ultra COOL" series features a lineup of products including innerwear, arm covers, and neck covers. Among them, the newly launched "Ultra COOL Chilled Cool Neck Ring" reportedly provides a cooling sensation that lasts twice as long compared to similar products with a sales history at Shimamura!

Source: Shimamura.

Keeps the coolness for about 60 to 120 minutes, allowing for longer heat prevention. If cooled in ice water for about 15 minutes, the effect revives, so it can be used again right after a break. Thanks to the special gel, it fits gently around the neck without hardening. It also has antibacterial and deodorizing treatment, making it comfortable to use every day.

Available in a variety of colors.

Product Name: Cool Neck Ring
Price: 759 yen
Function: Antibacterial and deodorizing (outer material TPU)
Cooling time guide: Cold water approximately 30 minutes, ice water approximately 15 minutes, refrigerator approximately 20 minutes, freezer approximately 15 minutes
Duration guide: Approximately 60 to 120 minutes
*May vary depending on the environment.

● Shimamura

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