It's practically a "portable refrigerator"! The urban-style soft cooler that keeps things icy for 8 hours

When it comes to cooling power, is the hard cooler superior to the soft cooler? No, the high-function soft cooler "HieKeep," which maintains refrigerator-level cooling power for "8 hours" even on sweltering days, is in a league of its own.

Smart tools to survive the scorching summer, for adults

Source: Makuake.

In the record-breaking heat of Japan's summer, for adults enjoying outdoor activities and leisure, "how to maintain the chill" is a matter of life and death. Even during a perfect camping trip or BBQ, if your favorite beer and ingredients become lukewarm, the enjoyment is halved.

Introduced as the savior for active adults who don’t want to compromise is the latest mini model of the soft cooler bag "HieKeep." It boasts overwhelming cooling performance that overturns the conventional wisdom of soft coolers, along with a sophisticated look that blends into an urban lifestyle.

Incredible cooling technology that maintains "refrigerator level" even after 8 hours

Source: Makuake.

The biggest feature of this cooler bag is undoubtedly its overwhelming cooling power. According to the manufacturer's experimental data, even under harsh conditions like scorching days with outside temperatures exceeding 35 degrees, it was able to maintain the internal temperature equivalent to that of a refrigerator for about 8 hours. The secret to this refrigerator-level coldness lies in the multilayered insulating material.

It employs thicker and denser insulating materials than typical soft coolers, thoroughly blocking the release of cold air and the intrusion of outside air. Furthermore, the use of water-resistant zippers minimizes temperature changes from gaps.

"Soft yet self-supporting" a functional beauty pursued for usability

Source: Makuake.

The minimalistic and stylish design, stripped of waste, is good. It blends seamlessly not only at camp sites but also fits naturally in the luggage space of luxury SUVs and golf carts. The calm coloring, free from gaudy decorations, can be said to be a design truly for discerning adults.

Moreover, it has the "remarkable yet understated" point of being self-supporting despite being a soft cooler. Many soft coolers tend to lose their shape when not filled, making it difficult to take items in and out, but this model stands firmly on its own even when empty, thanks to its unique structure.

It effectively utilizes the advantages of a lightweight and portable soft type while achieving the stability of a hard type, making it an ideal design.

From shopping to leisure. A product that protects the smiles of the family.

Source: Makuake.

The uses of this cooler bag extend beyond just hobby time. It also demonstrates great power when bringing home high-quality fresh ingredients and cold sweets during weekend shopping trips. Even if the car interior gets hot in the supermarket parking lot, you can feel at ease with this bag.

Its meticulously crafted functionality and sophisticated appearance that matches any scene truly symbolize the modern active lifestyle. This summer, it's an item you want to have to share the ultimate cooling experience with family and friends.

Product name: Hie Keep mini
Price: Starting at 5600 yen
Colors: Olive, Blue, Sax, L Gray

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