【Car Accessories】Feeling of "forest bathing" in the car!? A joint development deodorizing air freshener by Suzuki and Estee

"Where am I? In a forest, by a river, or in the mountains?" With "Air Forest YOWAN (エアフォレストヨワン) Car Air Care Cube," you can create that kind of atmosphere. This car deodorizing air freshener made with natural Todomatsu from Hokkaido, born from the collaboration of Estee and Suzuki across different industries, transforms your car interior into a forest-like space.

Using Hokkaido's Tōdamatsu! Creating a comfortable space in the car

For adults who are not fond of the typical type of car air fresheners that mask unwanted smells with strong fragrances, "Air Forest YOWAN" is worth a try. It utilizes the functional ingredient "Clear Forest," extracted from thinned Tōdamatsu wood in Hokkaido, spreading a natural scent throughout the car.

The unpleasant odors that tend to linger in the car transform into a fresh and pleasant green aroma, reminiscent of being in a quiet forest. Even families who are uncomfortable with moving by car will surely feel like taking a deep breath with this product.

Awarded the Good Design Award. A design that blends seamlessly with adult interior spaces

For car lovers, the "look" of items placed on the dashboard or in the cup holder is a non-negotiable point. In this regard, "Air Forest YOWAN" stands out with its package design that combines a beautiful watercolor-style forest illustration with a simple logo.

Having won the Good Design Award for 2024, its quality is well-established. Inside, it contains rounded real Tōdamatsu cubes, adding a warm accent to the car's otherwise sterile environment.

A unique collaboration between Estée and Suzuki, with a sustainable background.

"Air Forest YOWAN" was created through a joint development between Estee, which advocates "let's change the air," and Suzuki, a professional in mobile spaces. Additionally, it has a sustainable background that considers the environment by effectively utilizing previously discarded natural branches and leaves.

The inner cube is refillable, designed to be eco-friendly and economical for long-term use. It perfectly aligns with the values of adults who cherish the background and story of objects.

With an invisible "fragrance" update, "Air Forest YOWAN" transforms your usual drives into dramatically pleasant experiences. A high-quality space that lets you feel the breath of nature is sure to enhance conversations with your family. It is recommended for adults who want to elevate their travel time in their beloved cars into a more comfortable relaxation time.

Product name / Air Forest YOWAN (エアフォレストヨワン) Car Air Care Cube
Price / Open price (actual store price: around 1980 yen for the main unit, around 1480 yen for the refill)
Content volume / Main unit and refill: 29.5g
Ingredients / Fragrance, Wood Chips (Todomatsu)
Specifications / Features / Contains natural essential oil from Hokkaido Todomatsu (Clear Forest), adopts refillable method

●Estee

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