【Land Cruiser 300】The first domestic hybrid starts at 9,801,000 yen! It conquers rough terrain with "457 horsepower"

When you think of the Land Cruiser, it symbolizes durability and strength on the road. The latest model has finally added a hybrid variant. Let’s take a look at the new appeal of the "Land Cruiser 300," which has been revitalized with electrification while maintaining its robust qualities.

The Land Cruiser has gained the weapon of electrification

Source: Toyota Motor Corporation.

For over 70 years since its first generation, the "Land Cruiser" has driven on any road around the world. It is a rugged and reliable presence, and many likely hold admiration for it.

The current 300 series received some updates on October 1, 2026, adding a hybrid vehicle to its lineup for the first time. However, this is not simply following a trend; it examines how a classic SUV faces electrification—let's check it out along with the new features.

Power remains unchanged, but the drive is smoother

Source: Toyota Motor Corporation.

The new hybrid setup features a 3.5-liter V6 twin-turbo engine combined with a motor in a parallel hybrid configuration. The system's maximum output is 457ps, with a maximum system torque of 80.6kgf·m, and the motor's maximum torque is said to be 29.5kgf·m.

The lineup consists of two grades, ZX and GR SPORT, both accommodating seven passengers. The motor propels the vehicle from low speeds, making it agile in urban starts even with a large body. The addition of electric power steering provides ease in maneuvering in tight parking spaces. This robust SUV, which excels off-road, now has an impression of being more manageable in daily use.

Seven passengers + electric third seat, perfect for family trips

Source: Toyota Motor Corporation.

The hybrid vehicle accommodates seven passengers and incorporates a 5:5 split-folding electric third seat. It also features a reclining function and a center tray, making it convenient for family trips that utilize all three rows. I’m looking forward to enjoying car camping and road trips!

A flexible deck board is also provided for use when the third seat is stowed. The luggage space can be arranged to accommodate the number of passengers or cargo.

Family time, going farther together.

Source: Toyota Motor Corporation.

The hybrid version of the Land Cruiser 300 is more than just a fuel economy measure. It is equipped with new attractions such as a spacious interior that accommodates seven people and emergency power supply capabilities, not just the toughness to tackle rough terrain. Whether it’s a weekend camping trip or a long drive with the family, the options for adults who want to enjoy a full-fledged SUV in their daily lives have expanded even further.

Model name: Toyota Land Cruiser 300
Hybrid grade: ZX, GR SPORT
Powertrain: 3.5L Hybrid
Drive system: 4WD
Price: 9,801,000 yen (ZX), 10,203,000 yen (GR SPORT)
Seating capacity: 7 people
Release date: October 1, 2026

●Toyota Motor Corporation

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