【Louis Vuitton】Smooth as butter! The artistic sneakers that will be the core of your coordination

Louis Vuitton has announced its new sneakers "LV Butter Soft," created by Pharrell Williams. The face of the campaign is British actor Calum Turner, who serves as the maison's ambassador. Let's take a look at these sneakers that exude artistic beauty.

The style that merges "Street x Dandyism"

The new sneakers "LV Butter Soft" feature a versatile style that combines the comfort of sneakers with the quality of formal shoes. The design reflects the influence of streetwear's history and contemporary dress codes, inspired by models from the 1960s when sneakers first became part of everyday wardrobes from sportswear. It is laden with homage to the streetwear culture that nurtured Pharrell Williams.

The name derives from the buttery smooth leather. Crafted by Italian artisans, it uses soft leather that boasts a buttery smoothness, achieving pillow-like softness.

The rubber sole is engraved with a design reminiscent of rice grains forming a Damier pattern, and it is generously adorned with details inspired by the house's leather goods, such as the Unshape patch. Some variations even feature new painted Blueni edges created by hand. The playful details convey the dedication of the men's creative director and designer.

The sides of the upper feature the LV logo, while the tongue is adorned with "Phriendship," inspired by Pharrell Williams' face.

The "LV Butter Soft," available in a variety of colors from deep shades to soft pastel tones, and featuring the iconic monogram, will be released to the public on July 10, 2025. In advance of this, pre-orders for the white version are currently being accepted until June 29 via Louis Vuitton's official website and app, as well as through client services.

Product Name: LV Butter Soft
Price: From 192,500 yen
Material: Lamb leather (Type of leather: sheep leather), plain calf leather (Type of leather: cow leather)

⚫︎Louis Vuitton Japan

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