【Helly Hansen】Where the sea meets the street! The "Challenger" collaboration based in Hayama

The outdoor brand "HELLY HANSEN," born in Norway in 1877, and "CHALLENGER," which has developed its own unique style based on American garage culture, have achieved their first collaboration starting from the land of Hayama.

Lightweight items that shine in the streets and at sea

The background of this collaboration lies in the land of "Hayama," which Helly Hansen has cherished as one of its domestic bases in Japan. It is said that the conversation began when a challenger designer strongly resonated with the scenery of this area, where the sea and mountains are next to each other, at a comfortable distance from the city center.

The two brands, Helly Hansen, which has continued manufacturing starting from the "sea," and Challenger, which has been nurtured against the backdrop of "streets" and "garage culture," naturally intersected in the field of Hayama.

The collection is symbolized by a racing jacket equipped with waterproof and windproof properties. The functional materials cultivated through sailing gear by Helly Hansen are fused with the bold typography of Challenger. A prominent graphic is placed on the back, while the front features Helly Hansen's old logo, embodying the heritage of both brands in one piece.

Product Name: HH×Challenger Racing Jacket
Price: 39,600 yen
Color: Blue
Sizes: S, M, L, XL, XXL

Additionally, the racing windbreaker made from lightweight materials is a product that injects the elements of motorsports, which are the backbone of Challenger, into the techniques cultivated by Helly Hansen in the harsh field of the sea. It seamlessly connects the seaside to the city. The practicality required in scenes where temperature regulation is necessary, such as during cruising or travel, is harmonized with a design that evokes motorsports.

Product Name / HH×Challenger Racing Wind Crew
Price / 19,800 yen
Color / Blue, Black
Size / S, M, L, XL, XXL

The graphic T-shirt features artwork created by Mr. Taguchi, set in Hayama. The landscape depicted on the canvas is sublimated onto the fabric using intricate printing techniques. The fabric employs a plating structure with a cotton feel on the outside and polyester on the skin side. This design achieves a natural appearance while providing comfort even in summer.

Product Name / HH×Challenger Bandana Tee
Price / 8,800 yen
Color / Clear White
Size / S, M, L, XL, XXL

Product Name / S/S HH×Challenger Logo Tee
Price / 8,250 yen
Color / Black
Size / S, M, L, XL, XXL

From caps and bandanas to floating keychains, the values of the collection are consistent. The double-name logo, inspired by "Seagull Wings" soaring in the Hayama sky, is placed throughout as a graphic symbolizing the fusion of sea and city, function and culture.

Personally, I find the floating keychain interesting; it is a high buoyancy model designed with safety near water in mind. It is a product in line with Helly Hansen that can be used effortlessly across the boundary between everyday life and the field.

Product Name / HH×Challenger Racing Wind Cap
Price / 9,900 yen
Color / Black
Size / F

Product Name / HH×Challenger Bandana
Price / 3,850 yen
Color / Blue

Product Name / HH×Challenger Key Holder
Price / 1,980 yen
Color / Blue

●HELLY HANSEN

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【Helly Hansen】Where the sea meets the street! The "Challenger" collaboration based in Hayama

Lightweight items that shine in the streets and at sea

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