【Chums】Shirakawa Daruma, Akabeko too! The collaboration product of Tohoku traditional crafts is something you want to choose as a souvenir

The series themed around traditional crafts that blend into everyday life is “CHUMS Tohoku Limited Collection.” Featured are traditional crafts from various parts of Tohoku, such as Yonezawa weaving, Shirakawa Daruma, the dyeing techniques of Eikan Dyeing Factory, and Akabeko. It seems fun to choose them with the feeling of souvenirs.

A T-shirt and doll infused with the elegance of Yonezawa weaving

The "Yonezawa Small Pattern" that utilizes the traditional textile "Yonezawa weaving" from Yonezawa City, Yamagata Prefecture, is a series where the texture of handmade craftsmanship stands out. Using fine threads and pre-dyed yarns, it expresses the traditional Japanese komon patterns through woven designs.

While printed patterns through dyeing are mainstream, the "CHUMS Tohoku Limited Collection" features patterns created through weaving. The design goes beyond mere cuteness, revealing intricate depth in its finer details. The offerings include the "Yonezawa Small Pattern Pocket T-Shirt Arabesque" and the "Yonezawa Small Pattern Booby Doll Arabesque." Both wearable and decorative, they bring the expressions of Yonezawa weaving into everyday life.

Shirts and bags that highlight Sendai dyeing

Items incorporating the techniques of "Eikan Dye Factory," which has continued since the Meiji era in Minami-zomisato, Sendai City, are the "Eikan Dye Factory × CHUMS Tie-Dye Shirt" and the "Eikan Dye Factory × CHUMS Apron Mini Shoulder Bag." With over 120 years of history and certified by the Sendai City Skill Award, this dyeing technique creates a unique texture through meticulous handwork.

Transforming traditional crafts into everyday wear and bags for carrying wallets and smartphones, the essence of dyeing seems to provide a calming effect amidst busy daily life.

Shirakawa Daruma and Booby Bird, a collaboration between the mascots

The "Shirakawa Daruma," made in Shirakawa City, Fukushima Prefecture since the late Edo period, has long been cherished as a talisman that brings good fortune. In the "CHUMS Tohoku Limited Collection," the daruma produced by the Shirakawa Daruma headquarters "Watanabe Daruma" is combined with the design of CHUMS' mascot character, the Booby Bird.

The collection includes the "Sunglasses Booby Bird Shirakawa Daruma Pocket T-Shirt" and "Sunglasses Booby Bird Shirakawa Daruma." The strength of the daruma, combined with the lightness of the brand, results in a design that can be worn casually every day.

The local toy "Akabeko" also has a limited model!?

The local toy "Akabeko," which has been loved in the Aizu region of Fukushima Prefecture for about 1,200 years, is also included in the collection. In the Aizu region, cows are called "beko," and Akabeko has been passed down as a symbol of good health and warding off evil.

The product name is "CHUMS Akabeko." Rather than being practical items like T-shirts or bags, they are intentionally listed as traditional local toys. The integration of the CHUMS logo into the classic design is also a notable point.

The traditional crafts of Tohoku are not just to be admired; they can be worn, carried, or displayed. A T-shirt can be worn directly, and a mini shoulder bag can be taken out daily. Dolls, daruma, and akabeko can simply be placed on a shelf to feel the ambiance of Tohoku. If you want to naturally incorporate Tohoku culture into your daily life, why not start with something you use every day, like clothing or bags?

Product Name / Komeseri Komon Pocket T-Shirt Karakusa
Price / 5,940 yen
Color / White, Black, Greige, Khaki

Product Name / Rice Weave Komon Booby Doll Arabesque
Price / 4180 yen

Product Name / Eikan Dye Factory × CHUMS Tie-Dye Shirt
Price / 14,800 yen

Product Name / Eikan Dye Factory × CHUMS Apron Mini Shoulder Bag
Price / 4950 yen

Product Name / Sunglasses Booby Bird Shirakawa Daruma Pocket T-Shirt
Price / 5940 yen
Color / White, Black, Greige, White/Black

Product Name / Sunglasses Booby Bird Shirakawa Daruma
Price / 3520 yen

Product Name / CHUMS Akabeko
Price / 4620 yen

●CHUMS

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