[Keen] "Today's Piece" contributes to conservation activities! Charity T-Shirt Vol. 3 featuring Amami’s endangered species

The Amami rabbit and the Ryukyu green pigeon inhabit the world natural heritage site, Amami Oshima. Even though many people may recognize the names, very few have actually seen them in person. They are currently facing a decline in population numbers, and even fewer people are aware of this fact. A project continues to shed light on this reality through a single T-shirt.

Let’s depict the creatures that symbolize the forests of Amami in vibrant graphics!

The long-awaited third edition of the charity T-shirt "OLD FRIENDS IN AMAMI," featuring endemic and endangered species of Amami Oshima, has arrived. The graphic was created by the painting artist unit "Gravityfree," which has built a partnership with KEEN for many years.

During their over ten years of regular visits to Amami Oshima, they vividly express the rich ecosystems of Amami, centered around the Hedera (a giant fern), along with the Amami rabbit, Ryukyu green pigeon, Austronesian woodpecker, land hermit crab, and habu, using vibrant colors and a unique worldview. Their dynamic graphics, well-known for their live painting at the Fuji Rock Festival, leave a strong impression.

The Amami rabbit is an endemic species that has inhabited Amami for about three million years, often referred to as a "living fossil" because it has continued to survive with little change since the island was separated from the continent. The project name "OLD FRIENDS" encompasses respect for these creatures that have lived alongside the island's nature for such a long time.

10% of the sales of this item will be donated to the "Amami Wildlife Conservation Fund." The donations will help cover the medical costs for animals injured in road accidents, purchase food and cages, and fund awareness activities to prevent such accidents.

In other words, the simple act of choosing a T-shirt can contribute to the efforts to protect the distant nature of Amami. Those who love nature and wildlife should definitely check it out.

Product Name / AMAMI OC/RP FRIENDS TEE (OLD FRIENDS IN AMAMI Vol. 3 Charity T-Shirt)
Price / 7150 yen
Size / S・M・L・XL
Color / White, Black

● Keen Japan

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