[Special order from THE NORTH FACE Purple Label] Wear '90s outdoor mood in a modern way

I want to wear the look and feel of classic outerwear preserved in the archives using my wardrobe today. That desire is made possible by the special-order collection from “THE NORTH FACE Purple Label” and “JOURNAL STANDARD,” both of which champion “urban outdoor.”

90s mountain parkas, reimagined as lightweight insulation jackets

For 2026 AW, the lineup includes two styles: a down parka and an insulation jacket, both of which are modern reinterpretations of the “Serow” from the 1970s and the “Mountain Parka” from the 1990s.

Centered on a design that transcends eras, they feature a roomy body for easy layering and lightweight materials that blend naturally into urban life. They balance outdoor-inspired functionality with refined design that fits seamlessly into the city. This is a proposal of timeless style for today’s lifestyle, where moving between city and nature has become second nature.

The “Grosgrain Field JKT” is an insulation jacket based on the design of the 1990s Mountain Parka. While retaining the atmosphere of classic outdoor wear, the silhouette and details have been updated for a modern look, resulting in a piece that feels natural to wear in the city.

The outer fabric is cotton nylon grosgrain, a classic outdoor staple. This lightweight fabric is woven with fine yarn at high density, using organic cotton and recycled nylon, and is treated with a water-repellent finish.

For the filling, it uses PRIMALOFT Silver Insulation, which offers excellent lightness and warmth, while the lining is made from recycled polyester ripstop fabric, ensuring reliable warmth in a comfortable, easy-moving piece. The silhouette has just the right amount of room, making it easy to wear over any inner layer.

The “MT Down Parka” is a down parka based on THE NORTH FACE’s 1970s “Serow.” While making the most of outdoor wear details and volume, the silhouette and finer balance have been reworked, updating it into an item that’s easy to incorporate into contemporary styling.

The outer fabric uses THE NORTH FACE Purple Label’s signature midweight 65/35 Bayhead Cloth. Made with organic cotton and recycled polyester yarn, it has a classic texture and is also treated with a water-repellent finish.

For the filling, it features KODENSHI down, which helps retain natural warmth by reflecting far-infrared rays emitted by the body back to it. The lining is made from recycled polyester ripstop fabric.

By partially incorporating Ultrasuede, it adds a subtle sense of refinement to the ruggedness derived from outdoor wear. With a roomy silhouette that easily accommodates knitwear and sweatshirts, it comes in two colors: black and brown.

Product name / THE NORTH FACE Purple Label Special Order Grosgrain Field JKT
Price / ¥72,600
Sizes / M, L, XL
Materials / Outer: cotton nylon grosgrain (organic cotton, recycled nylon, water-repellent finish), Filling: PRIMALOFT Silver Insulation, Lining: recycled polyester ripstop
Colors / Black, Bordeaux, Khaki

Product name / THE NORTH FACE Purple Label Special Order MT Down Parka
Price / ¥88,000
Sizes / M, L, XL
Materials / Outer: midweight 65/35 Bayhead Cloth (organic cotton, recycled polyester, water-repellent finish), Filling: KODENSHI® down, Lining: recycled polyester ripstop, partially uses Ultrasuede
Colors / Black, Brown

● BAYCREW'S

Search THE NORTH FACE Purple Label on Amazon

Search The North Face Purple Label on Amazon