[Fishing] “Metal” cooling agent was too good! The coldness is transmitted directly, and the fish remain fresh

During camping or BBQ, and on fishing trips out to sea early in the morning, you want to keep your cooler well chilled! But with plastic cooling agents, the coldness doesn’t really reach the food, and they get wet quickly... So, maybe changing the material is the answer!?

Efficiently cooling food with the thermal conductivity of metal

Common cold packs have a structure that seals a coolant inside a plastic container. They are light and convenient, but since plastic is a material that does not conduct heat well, even if the cold pack itself is cold, it is also a challenge to efficiently deliver the chill to food and drinks...

Thus, the fishing and outdoor brand "DRESS" focused on the thermal conductivity of metal. The main body uses SUS304 stainless steel, with a titanium coating added to the surface. This led to the creation of a cold pack that transmits cold quickly and directly.

Since its inception in 2007, DRESS has pursued how to bring back caught fish in the freshest condition. During summer fishing trips, the cooling power inside the cooler box can directly affect the value of the catch. Because the brand has long considered cooling gear to protect the freshness of fish, they created a cold pack that not only "keeps cold for a long time" but also emphasizes "quickly and reliably transferring" the chill.

The shape features a slim design with a thickness of about 10mm, making it easy to fit on the bottom and sides of cooler boxes and in gaps of cooling bags without crowding the space for food and drinks. With SUS304 stainless steel plus a titanium coating, it is less prone to rusting even in fishing areas where saltwater and humidity are unavoidable, allowing for long-term use.

Because it has been treated with an antibacterial process, it is hygienic even when placed near food. The interior is filled with 100% pure water, allowing it to be frozen in a freezer and reused multiple times. It is also a nice point that it does not create plastic waste since it is not disposable.

Not only for fishing, but it also shines in various situations like BBQ camping, family picnics, sports day lunches, and on the way home from the supermarket—wherever you need to "carry something cold." It is available in two colors: gold that highlights the luster of titanium, and black for a more refined impression. While simply being a tool to be placed in a cooler box, its design also features a gear-like quality that makes you want to hold it.

Product Name: DRESS Metal Cooling Agent Titanium Coating
Price: 2750 yen
Size: Approximately 170×110×10mm
Weight (Mass): Approximately 450g
Material: SUS304 Stainless Steel (Titanium Coating Finish)

●Lirax

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