【Zero Halliburton】Inspired by Kaoru Mitoma! New color Horizon Blue added to the popular 2 series

Recently, the Japanese national soccer team player Kaoru Mitoma, who garnered attention by posting scenes of a warm garden wedding on Instagram, is featured in the new color "Horizon Blue" from the American total luggage brand "ZERO HALLIBURTON" (hereinafter Zero Halli). This color evokes the sky blending into the horizon, reflecting the feelings behind it.

The beautiful Horizon Blue inspired by Player Mitoma

"The world's best dribbler," Player Mitoma has been appointed as the brand ambassador for Zero Halliburton starting in 2024. Following this, the flagship store opened in Shinjuku Southern Terrace, Tokyo, with a large visual of Player Mitoma prominently displayed, capturing the attention of passersby.

Known for his strong, hardworking, and serious personality, Player Mitoma conducts thorough self-analysis and pursues his soccer with a stoic style, which aligns with the brand concept of Zero Halliburton, leading to the creation of the new color Horizon Blue. The hue, reminiscent of the sky blending into a distant horizon, conveys the message, "Only beyond the horizon can you see what lies ahead after consistent effort."

Regarding Horizon Blue, Player Mitoma commented, "During my university days, the uniform of Kawasaki Frontale that I joined later was light blue, and the home of my current team, Brighton, is close to the sea and sky. I think this color represents me in those aspects." Looking at the new color inspires a feeling of wanting to strive stoically like Player Mitoma.

The attaché cases and suitcases loved since the company's founding.

The new colors adopted are from Zero Halliburton's classic "Slim Aluminum ATT" and "Heritage Line". Both are classical collections that inherit the aluminum alloy and manufacturing methods from the time of the company's founding, and the aluminum alloy has also been used in Zero Halliburton cases during the Apollo 11 mission when it carried moon rocks in 1961.

The "Slim Aluminum ATT" features a solid handle that, while simple, has a strong presence, and the sense of heft when held is appealing. The lineup comes in two sizes: compatible with 14.0-inch PCs and 15.6-inch PCs.

The "Heritage Line" is equipped with many modern features such as flex dividers, auto-return handles, and 60mm quiet casters, making it both classical and user-friendly. The lineup ranges from carry-ons to check-ins in three sizes.

Product Name / Slimline Aluminum | Compact Attaché Case Horizon Blue 94461
Price / 132,000 yen
Material / Aluminum
Weight / 2.4 kg
Size / 29×42×9 cm
Color / Horizon Blue

Product Name / Slimline Aluminum | Attaché Case Horizon Blue 94462
Price / 143,000 yen
Material / Aluminum
Weight / 2.7 kg
Size / 33×46×9 cm
Color / Horizon Blue

Product Name / Heritage Line | Continental Carry-On Travel Case Horizon Blue 34L 94452
Price / 209,000 yen
Material / Aluminum
Capacity / 34L
Size / 56×35×24cm (including wheels and handle)
Color / Horizon Blue

Product Name / Heritage Line | Check-In Travel Case Horizon Blue 59L 94453
Price / 231,000 yen
Material / Aluminum
Capacity / 59L
Size / 66×45×25cm (including wheels and handle)
Color / Horizon Blue

Product Name / Heritage Line | Check-In-L Travel Case HORIZON BLUE 88L 94454
Price / 253,000 yen
Material / Aluminum
Capacity / 88L
Size / 77×53×28cm (including wheels and handle)
Color / Horizon Blue

The flagship store is currently running the "Beyond the Horizon" campaign

To celebrate the launch, the Shinjuku Southern Terrace store is holding the "Beyond the Horizon" campaign. By the way, ahead of this campaign, player Mitoma also reportedly visited the store for the first time.

At the store, two limited edition signed attaché cases "Classic Aluminum 3.0 ATT" by player Mitoma will be released, and customers who purchase Horizon Blue products will receive a handwritten signed luggage tag on a first-come, first-served basis (limited to 20 pieces). Additionally, there will be a special project titled "Packed for Life ~Kaoru Mitoma's Travel Preparation~," featuring photo spots and personal belongings on display, offering plenty to see.

Hand-signed luggage tag.

Furthermore, at all directly operated stores nationwide and the official online store, as well as select retailers, we are also offering a visual postcard set as a present with purchases over 5,500 yen (excluding sale items). The Mitoma model, available only now, is a must-see!

*Signed items and purchaser gifts may be out of stock or distribution may have ended. For inventory inquiries, please contact the shop you wish to purchase from.

⚫︎Zero Halliburton Customer Service
0120-729-007

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