The development was sparked by "voices from the Middle East"! An air conditioning filter focusing on the way window glass and cabin interiors get dirty

Developed in response to voices from the Middle East, the dedicated air conditioning filter for the Land Cruiser 70, "S-LC70," has outstanding capabilities. Let’s take a closer look at what makes it remarkable.

The Land Cruiser 70 has a "surprising weakness"...!?

The Toyota "Land Cruiser 70" was reintroduced to the domestic market in 2023. Born in 1984, many are drawn to its rugged style and off-road capability. However, precisely because it is a simple and utilitarian vehicle, you may want to make your own adjustments in certain areas. One of these is the air conditioning filter. Due to its mesh structure, it can catch larger foreign objects, but it is not effective at capturing fine dust and pollen. While customizing the exterior and suspension is fun, if you're going to be traveling long distances with family, you'll also want to focus on the interior environment. This is where I became interested in the MLITFILTER S-LC70 by Emurit.

The trigger for development was the dust swirling in the UAE.

What is interesting is the background of its development. It turns out that the initial impetus came from an inquiry from a local dealer in the UAE. They received a request stating that "the standard mesh filter is not sufficient when using the Land Cruiser 70 in a dust-heavy environment." Upon investigating the specifications for the Japanese domestic market, it was found that a similar mesh filter was being used. This led to the development of a dedicated filter. Given that the Land Cruiser 70 has been used in harsh environments around the world, it is compelling to hear that feedback from the Middle East led to the development of parts for the Japanese specification.

Ran 8000 km in about 5 months for verification.

To commercialize it, a development-use Land Cruiser 70 was prepared, and it traveled 8000 km in about 5 months. Most of the time, it was in outside air introduction mode, repeating checks on the installation of prototypes. Interestingly, during that period, there was only one occasion when the inside of the windows was carefully cleaned.

Of course, the usage environment and frequency of cleaning vary by person, so this result alone cannot guarantee that it will "definitely become less dirty." Even so, I felt the enthusiasm in the development approach that drove 8000 km to confirm the daily usability that cannot be understood just by looking at the specifications.

Since it’s a car to keep for a long time, I want to take care of the air too

When you think of the Land Cruiser 70, your attention often turns to customizations like tires, wheels, and the suspension. However, if you are going on camping trips or long drives with family, the interior, where you'll spend long hours, is also important. Moreover, with an air conditioning filter, you can make changes without altering the vehicle's exterior appeal.

Although it’s not a prominent part, it’s a place that relates to daily driving, which is why it matters. If you have a Land Cruiser 70 to keep for a long time, why not pay attention not only to what is visible but also to the "air flowing inside the vehicle"?

Product name / MLITFILTER S-LC70
Price / 7700 yen
Compatible models / Toyota Land Cruiser 70 (GDJ76 from October 2023), Toyota Land Cruiser 70 (GRJ76, GRJ79 2014-2015 reissue models)

● Emrit

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