【Ferrari】 The essence of a Japanese sword and denim in the Purosangue! To acquire one that embodies the traditions of Okayama

The first 4-door 4-seater "Ferrari Purosangue" is a special model, each limited worldwide, merging the beauty of the Bizen Chōbune Japanese sword and Okayama denim. What kind of vehicle will emerge when the galloping horse of Italy meets the artisan culture of Okayama?

Expressing Okayama's craftsmanship in the Ferrari way

what a bold combination. The Japanese sword inherited from the town of Nagoe in Setouchi City, Okayama Prefecture, and the denim representative of Ihara City. We will unravel the charm of the two "Ferrari Purosangue" models inspired by each.

This project commemorates the 25th anniversary of M.AUTO ITALIA and is a collaboration between the "Ferrari Styling Centre" led by Ferrari's Chief Design Officer Flavio Manzoni and M.AUTO ITALIA. It is crafted by Ferrari's personalization program "Tailor Made."

A common feature of the two is the Prancing Horse (Cavallino Rampante) logo placed on the side. It is intricately laser-processed, and on the silk kick, Flavio Manzoni's signature and the characters "刀" (sword) and "藍" (indigo) are engraved.

The beauty of the "KATANA" represented down to the hamon

The exterior of the "KATANA" features Brushed Aluminium. Unlike the vivid body colors typical of Ferrari, it has a texture that evokes the metal itself, highlighting the Pro Sangué's body line.

The interior is also worth noting. Based on a calm Tortora color, the seat center features a graphic inspired by the handle of the Japanese sword. Additionally, the dedication plate is designed with an image reminiscent of the "hamon" found on the blade of a Japanese sword.

Car name / Ferrari Purosangue KATANA
Price / Inquiry required
Exterior / Brushed Aluminium
Interior / Tortora color, seat center inspired by the sword handle
Details / Dedication plate inspired by the hamon
Limited units / Only one in the world

The "DENIM" that paints the shades of indigo on the body

The other "DENIM" is quite impressive at first glance. It features a horizontal fade gradient paint that transitions from "Blu O.Z Matt" on the lower body to "Blu Hembery Matt" on the upper body.

The inspiration comes from "Kuroki Denim" in Ibara City, Okayama Prefecture. High-quality denim made by KUROKI is actually used in the interior, expressing the world of "indigo" from the body to the cabin. Denim in a Ferrari interior. This unexpectedness is what makes it interesting. Although it is a familiar material, it looks completely different when contained within the Purosangue.

Car Name: Ferrari Purosangue DENIM
Price: Inquiry required
Exterior: Fade gradient from Blu O.Z Matt to Blu Hembery Matt
Interior: KUROKI-made denim
Details: Dedication plate with indigo gradient
Limited Units: One in the world

Who can get their hands on the one in the world?

These two cars are very special, but they are not just for display. Purchases will be by lottery, with applications accepted until October 25, 2026. Eligible individuals are those who meet at least one of the following criteria: "have previously used M-Auto," "resident of Okayama Prefecture," or "have connections or ties to Okayama Prefecture." Additionally, they must pass a preliminary screening that includes a loan examination.

A special model that connects the iconic Ferrari representing Italy with the craftsmanship of Japanese swords and denim rooted in Okayama. While gazing at the KATANA and DENIM placed in the garage, one can reflect on the craftsmanship behind them──. If you love cars, you might yearn for such moments.

● M-Auto

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