FASHION
2025.07.28
【New Era】Thrills × Street is fresh! The second installment of the Fuji-Q Highland collaboration cap
Since its opening in 1969, "Fuji-Q Highland" has been loved by a wide range of generations. On the day you play at Fuji-Q, you might want to coordinate your outfit to match the Fuji-Q vibe! So, how about some apparel from the New Era collaboration?
The cap is designed in the Fuji-Q style! Collaboration cap Part 2

For those who want to wear the logo of the thrill coaster or for parents who want to enjoy coordinating different colors with their family. If it's a store-limited cap, you can buy it on the spot and wear it immediately. As it is a limited quantity, it's a good idea to check before visiting during the summer vacation season.
The cursive logo "9TWENTY" is available in three colors

The soft-fitting cap "9TWENTY" is versatile, perfect for everything from thrill coaster tours to city festivals. The deep crown effectively blocks the summer sunshine.
The colors available are black, green, and khaki, offering a slightly mature palette. The tones are unified for easy matching, allowing friends to enjoy different color pairs together. With a curved visor, it might also create a small-face effect.
The colors available are black, green, and khaki, offering a slightly mature palette. The tones are unified for easy matching, allowing friends to enjoy different color pairs together. With a curved visor, it might also create a small-face effect.
Product Name: / 9TWENTY Fuji-Q Logo Cap
Price: / 3,850 yen
Manufacturer: / Fuji-Q Highland
Size: / Free (adjustable cross strap at the back)
Material: / 100% Cotton
Price: / 3,850 yen
Manufacturer: / Fuji-Q Highland
Size: / Free (adjustable cross strap at the back)
Material: / 100% Cotton
The one-point logo stands out on the "Basic Cuff Knit"

The "Basic Cuff Knit" matches the chilly mornings and evenings in the Fuji Five Lakes area and is perfect for coming back from winter skiing. The acrylic material gently fits around the head.
By folding the ribbed hem, you can adjust the depth, making it unisex for coordinated outfits as well. It is wind-resistant and has a fit that makes it hard to slip off.
By folding the ribbed hem, you can adjust the depth, making it unisex for coordinated outfits as well. It is wind-resistant and has a fit that makes it hard to slip off.
Product Name / Basic Cuff Knit fujikyu
Price / 3280 yen
Released by / Fujikyu Highland
Size / Free
Material / 100% Acrylic
Price / 3280 yen
Released by / Fujikyu Highland
Size / Free
Material / 100% Acrylic
Eight selectable models combined with the first release

The four models in the second release are limited to sale at the in-park shops only. Combined with the four “9FIFTY” models that were released in spring in collaboration with famous thrill rides, there are a total of eight designs available. If you want to complete your collection, summer vacation season is the opportunity. You can showcase the “limited edition” feel with SNS posts featuring a backdrop of thrilling coasters.
The first series model was a collaboration with four well-known thrill rides in Japan such as "FUJIYAMA" and "Ee Janai Ka." The simple design is easy to pair with everyday wear and street fashion. It feels perfectly natural even when worn in the city.
The first series model was a collaboration with four well-known thrill rides in Japan such as "FUJIYAMA" and "Ee Janai Ka." The simple design is easy to pair with everyday wear and street fashion. It feels perfectly natural even when worn in the city.

The NEW ERA collaboration cap exclusive to Fuji-Q Highland will enhance your photos in the park. It’s a long-lasting headwear suitable for summer leisure in the park to fall and winter street festivals. How about enjoying the special feel that can only be found at Fuji-Q?
●Fuji Kyuko
●Fuji Kyuko