【New Era × Golden Bear】The cute golden bear is perched cutely! Simple T-shirts, hats, and more

The fashion brands "New Era" and "Golden Bear" are collaborating. The cute golden bear adorning the simple and beautiful silhouette of New Era's items is just too cute and heartwarming!

Collaboration items between New Era and Golden Bear 4 items

The American street fashion brand "NEW ERA" collaborated with the Japanese casual brand "Golden Bear." This collaboration was realized under the concept of wanting the generation that does not know Golden Bear to learn about the brand and the gold bear, featuring a lineup of 4 items including various silhouettes of headwear, apparel, and bags.

Golden Bear × Regular Fit T-shirt

A simple regular fit T-shirt from New Era with the gold bear accent on the left chest. Designed in a slightly relaxed silhouette unique to New Era, it has a wider body and is easy to mix and match with any bottoms regardless of gender.

Product name / NEW ERA S/S Cotton Tee (Men's & Women's)
Price / 7,590 yen
Size / M, L
Color / White, Black
*Available at online stores and select locations

Gold Bear × 9TWENTY

The classic model "9TWENTY" from New Era features a casual and relaxed silhouette. The cap, adorned with a cute little gold bear on the front, stands out charmingly. With a soft wearing experience, it seems to develop character the more it is used. I want to make it an item that adds a touch of ease to casual styles.

Product name / NEW ERA 9TWENT
Price / 6490 yen
Size / FREE
Color / Men's: Black, Navy, Women's: Black, Beige

Gold Bear × Bucket Hat

The bucket hat featuring a gold bear, based on New Era’s classic model "Bucket-01", is characterized by a silhouette that resembles an overturned bucket. Its casual form makes it easy to incorporate for any age or gender. The crown part has eyelets to enhance breathability, ensuring comfort by allowing heat to escape and preventing stuffiness. It's easy to fold and carry, making it suitable for a wide range of scenes from outdoor activities to town use.

Product Name / NEW ERA® Bucket-01
Price / 7590 yen
Size / FREE
Color / Men's: Khaki, Women's: Black, Navy

Golden Bear × Light Pack

Designed for town use, the classic model from New Era "Light Pack". The golden bear embellished in one corner serves as a subtle accent. Although it has a casual and simple look, the capacity is 27L, making it just the right size. It's easy to use for both business and personal use, and in addition to the main storage, it has pockets on the outside, making it convenient for storing drinks and small items.

Product Name / NEW ERA® Light Pack
Price / 10,890 yen
Size / FREE
Color / Black
*Available in online stores and some retail locations

●Kosugi

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