【The North Face】Can you adjust thermal insulation with a pump!? Exploring the awesomeness of the Technical Guide Jacket

The North Face has unveiled the first item in its newly launched experimental platform, the Lab Series. At first glance, it looks like an ordinary jacket, but… what does it mean that thermal insulation can be adjusted with a special pump!?

The pump can be adjusted to be light at times and tightly packed at other times

Source: Goldwin.

The North Face has launched a new project called "LAB SERIES" to expand its long-cultivated functionality, technical skills, design philosophy, and culture into future lifestyles. It will start in the winter season of 2025 and is positioned as the highest line within the brand's lifestyle domain.

Source: Goldwin.

The first item, the "Urban Guide Parka," features a unique 4WAY layering system which is one of its highlights. As you can see, it is packed with gimmicks. Not only can it be separated into a jacket and a vest, but the vest can also be attached to the inside of the jacket to enhance warmth, or it can be attached to the outside to increase storage capacity.

The vest allows for adjustable insulation strength through a dedicated pump. The jacket features waterproof specifications and includes many pockets, one of which has a large clear window that can hold a smartphone.

It indicates a new way of apparel

Source / Goldwin.

The Lab Series merges functionality, innovation, and design at a high level, demonstrating a new way of apparel.

It seems that they are developing products based on three key themes: PLAY (play), WORK (work), and THE (universal), and we look forward to the new future that lies ahead.

Product Name / Urban Guide Parka
Price / 165,000 yen
Size / M, L
Material / Jacket: 40D GORE-TEX PRO (3 layers) (Outer: 100% Nylon / Membrane: ePE / Lining: 100% Nylon), Vest: 20D Recycled Nylon GORE-TEX C-Knit Baker (3 layers) (Outer: 100% Nylon / Membrane: ePE / Lining: 100%)

● Goldwin

Search Insulated jacket on Amazon