FASHION
2026.09.10
【Guess × The Rolling Stones】The legendary 1978 nationwide tour comes to life in a capsule collection
Diving into the music you love, those pure moments of excitement from back then. The merchandise T-shirts from live events and items featuring artists' logos carry the time and elation spent listening to that music. The joy of "wearing music" can be experienced at its best with the GUESS JEANS and The Rolling Stones capsule collection "GUESS JEANS × The Rolling Stones".
The graphic of the legendary nationwide tour is worn from a West Coast perspective
and the editorial team exclaimed "Oh!" as they introduced the capsule collection "GUESS JEANS × The Rolling Stones" in collaboration with GUESS JEANS and The Rolling Stones. The inspiration comes from the legendary nationwide tour that The Rolling Stones conducted in 1978.
This collection merges the vintage tour graphics from that time with the denim heritage that GUESS JEANS has maintained for 40 years. The lineup, which reinterprets the energy of a band that symbolizes rock and roll history in California's effortless style, instantly lifts your mood just by wearing it.
This collection merges the vintage tour graphics from that time with the denim heritage that GUESS JEANS has maintained for 40 years. The lineup, which reinterprets the energy of a band that symbolizes rock and roll history in California's effortless style, instantly lifts your mood just by wearing it.
It includes a wide range of items such as oversized graphic T-shirts that modernize tour memorabilia from that era, vintage-washed hoodies, denim pants, and trucker jackets. In addition, accessories like caps and denim totes are also introduced, enhancing the fun of coordinating the entire look from the collection.
The collection features intricate details throughout, such as distressed prints, chain stitch embroidery, rhinestones, embroidered patches, and vintage-like denim washes. The combination of graphics inspired by the archive and modern silhouettes becomes more endearing the more you gaze at them and wear them.
This collection was first unveiled at the international men's fashion fair "Pitti Uomo" held in Florence, Italy, through an immersive installation. It is a playful and narrative-driven collection that focuses on the relationship between music and fashion, which has shaped culture across eras. Wearing it while listening to classic rock albums might transform your everyday outfit into a little "stage."
Product Name / SLIM RHINESTONE TEE
Price / 8690 yen
Product Name / LONG SLEEVE ROCKER TEE
Price / 10,890 yen
Product Name / HOODIE
Price / 16,390 yen
Product Name / G18 RELAXED X ROLLING STONES (Denim Pants)
Price / 27,390 yen
Product Name / TRUCKER JACKET
Price / 39,490 yen
Product Name / DENIM TOTE BAG
Price / 15,290 yen
●GUESS JAPAN
Price / 8690 yen
Product Name / LONG SLEEVE ROCKER TEE
Price / 10,890 yen
Product Name / HOODIE
Price / 16,390 yen
Product Name / G18 RELAXED X ROLLING STONES (Denim Pants)
Price / 27,390 yen
Product Name / TRUCKER JACKET
Price / 39,490 yen
Product Name / DENIM TOTE BAG
Price / 15,290 yen
●GUESS JAPAN
















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