TOP / FASHION / [Workman] It's no surprise they're selling like hotcakes! The "Step-In" series that can be put on and taken off in one second is just too easy
[Workman] It's no surprise they're selling like hotcakes! The "Step-In" series that can be put on and taken off in one second is just too easy

[Workman] It's no surprise they're selling like hotcakes! The "Step-In" series that can be put on and taken off in one second is just too easy

The Workman "Step-In" series completely skips the etiquette of putting on shoes. Just slide your foot in, and it takes about one second. The reason 230,000 pairs sold in three months seems to lie in the fact that you "don't have to crouch."

Put on quickly in 1 second without crushing the heel

Source: Workman.
The Workman "Step In" series allows you to slip on and off without using your hands, simply by sliding your foot. No more untying shoelaces, pulling the heel with your fingers, or squatting in the entrance. Actions that you usually do without thinking can be skipped all at once. Workman states the wearing time is about 1 second. What really matters is not the time itself, but that "neither your hands nor your waist are used."
Source: Workman.
Just stepping outside to take out the trash. Departing with packages in both hands. Heading to the entrance while holding a child. There's no need to stop time to put on shoes. Rather than saying you can wear them in 1 second, it might be better to say they are shoes that don’t stop you at the entrance.

The craftsman's "too easy" has 230,000 pairs in 3 months

Source: Workman.
This feature was not initially designed for parents raising children. It began with craftsmen on job sites who frequently took off and put on their shoes during work. If this is repeated many times a day, the small effort each time accumulates. Thus was born the "hands-free way of putting on shoes," which received support from craftsmen as being too easy, and it has now spread to parents and seniors as well. This kind of expansion is very characteristic of Workman.
Source: Workman.
Shoes that can be worn hands-free are now sold by various manufacturers, some models even exceeding 10,000 yen. In contrast, Workman's Step-In series ranges from 2,300 to 2,900 yen. They've lowered the price range to that of everyday casual shoes, rather than having high-functional shoes as something to splurge on just one pair.
Source: Workman.
To buy one second for 10,000 yen, that's worth thinking about. If it's in the 2,000 yen range, it makes that one second feel like a daily norm. It achieves both time efficiency and cost performance, making it an excellent product.

Warm, non-slip, and bouncy. If it were one second, which would you choose?

Product Name: XShelter Insulation β AMAYOKE Mock
Price: 2,900 yen
Color: Black Glove, Beige
Size: S, M, L, LL, 3L
Source: Workman.
This season's focus is three models. The "XShelter Insulation β AMAYOKE Mock" adopts a second-generation XShelter insulation sheet made with aerogel material. While making it difficult for cold air to pass through, waterproof fabric is also used on the upper part.
Product Name / Step-in Mother's Shoes
Price / 2900 yen
Color / Black, Khaki
Size / S, M, L, LL
Source / Workman.
"Step-in Mother's Shoes" is a model combining high water repellency, slip-resistant bottom, and high resilience. You can put them on while standing in situations where your hands are often occupied.
Product Name / Step-in High Bounce
Price / 2300 yen
Color / Black, Linen Beige
Size / 24.5 to 28 cm (in 0.5 cm increments, excluding 27.5 cm)
Source / Workman.
And "Step-in High Bounce" is a shoe that combines the step-in function with a high-resilience sole. Now, which one will you choose?
●Workman
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