OUTDOOR
2025.06.04
【Waterfront Experience】Play with nature using all five senses! "Hobby Base Minami Sanriku" launches
This summer, I want to create fun memories by the water. In such a case, I discovered a water experience base that will be established in Sanriku Reconstruction National Park starting June 28. The leader is Amuse, known for its entertainment business. What are the ways to enjoy it?
A water activity base for experiencing nature in Minamisanriku Town

On June 28, 2025, "HOBIE BASE MINAMISANRIKU" will grand open as a new base for water activities in Shizugawa Bay, Minamisanriku Town, Miyagi Prefecture. This project was launched through a collaboration between Amuse, which develops comprehensive entertainment businesses, the general incorporated association Sustainability Center, and Minamisanriku Town.
Eco-tourism enjoying the waters with pedal kayaks
So far, Amuse has proposed a lifestyle where people and nature coexist better through its life culture business.
As part of this initiative, the company is promoting the use of pedal kayaks "HOBIE" that do not use fuel. The "MIRAGE DRIVE," a pedal propulsion system developed by studying the wing movements of penguins, is adopted, making it a water activity that anyone can enjoy safely regardless of age or fitness level.
As part of this initiative, the company is promoting the use of pedal kayaks "HOBIE" that do not use fuel. The "MIRAGE DRIVE," a pedal propulsion system developed by studying the wing movements of penguins, is adopted, making it a water activity that anyone can enjoy safely regardless of age or fitness level.

In this waterfront activity, you can experience the region's natural assets with all your senses using the foot-pedal kayak HOBIE. Additionally, it collaborates with the "Minami Sanriku Ocean Visitor Center," which serves as the core base of Rikuzentakata National Park. It also serves as a venue for practicing ecotourism and educational tourism.
With the realization of a nature coexistence society being desired, "HOBIE BASE MINAMISANRIKU" allows you to experience tourism and environmental conservation.
With the realization of a nature coexistence society being desired, "HOBIE BASE MINAMISANRIKU" allows you to experience tourism and environmental conservation.
What kind of place is the stage "Minami Sanriku Town, Shizugawa Bay"?

The stage, Shizugawa Bay, is part of the Sanriku Reconstruction National Park. It is registered as a "wetland of international importance as a habitat for waterbirds" under the Ramsar Convention, which protects wetlands. This rare natural environment, where cold and warm currents mix, is a highly biodiverse sea where both cold-water and warm-water creatures can be seen.
The mountain range surrounding Minami Sanriku Town serves as a kind of boundary for the town. Rain that falls in the town flows down rivers, incorporating nutrients from the forests and villages where people live, and pours into Shizugawa Bay, supporting a rich sea.
This summer, how about enjoying the rich natural environments of the sea, forest, and village with all your senses while riding on a "HOBIE"?
The mountain range surrounding Minami Sanriku Town serves as a kind of boundary for the town. Rain that falls in the town flows down rivers, incorporating nutrients from the forests and villages where people live, and pours into Shizugawa Bay, supporting a rich sea.
This summer, how about enjoying the rich natural environments of the sea, forest, and village with all your senses while riding on a "HOBIE"?
Business name / HOBIE BASE MINAMISANRIKU (MIYAGI)
Opening date / June 28, 2025
Location / Minami Sanriku Ocean Visitor Center (Minami Sanriku Town, Motoyoshi County, Miyagi Prefecture)
Opening date / June 28, 2025
Location / Minami Sanriku Ocean Visitor Center (Minami Sanriku Town, Motoyoshi County, Miyagi Prefecture)
●Amuse