【Supervised by Goldwin】 Stop throwing away your gear at “Is it time to discard it?”! Detergent for outdoor clothing that prolongs lifespan

When the water-repellent performance of the wear decreases, do you think it’s a signal to throw it away...? (Actually, I was one of those people). By using “Yutakana Mori Kireina Mizu + Clothing Detergent,” you can remove dirt while restoring water repellency.

Low-foam, fragrance-free formula for outdoor clothing that does not damage waterproof and breathable materials

Recently, the global outdoor scene has undergone significant changes. Regulations on per- and polyfluoroalkyl substances (PFAS), which were essential for waterproof and breathable materials, are accelerating. By 2026, major brands are expected to fully transition to PFAS-free alternative materials, making the shift to environmentally-friendly new materials an unavoidable trend.

To maintain the original functionality of the materials for a long time, proper care is important. Regular washing can restore the water-repellent effect that has decreased due to dirt and sebum adhering to the surface. This has led to the development of the outdoor clothing detergent "Yutakana Mori Kireina Mizu +", supervised by Goldwin.

*It does not completely restore the waterproof function as in the product before use.

The "Yutakana Mori Kireina Mizu +" co-developed with BELAY is a low-foam, fragrance-free formula that does not damage waterproof and breathable materials. Plant-based cleaning ingredients thoroughly remove sebum and mud, which cause functional degradation, directly bringing out the original breathability and water-repellency of the fibers.

The amazing point of this detergent is its versatility, capable of washing not just shells but also wool, down, and cotton. It is high-quality made in Japan, tailored to the water quality in Japan, yet the laundry cost per use is very economical. From outdoor companions to everyday wardrobe, it keeps everything in top condition while being environmentally conscious. Such smart care habits are sure to become the new standard going forward.

Product Name: Yutakana Mori Kireina Mizu + Clothing Detergent
Price: 2420 yen
Volume: 500ml

Product Name: Yutakana Mori Kireina Mizu + Clothing Detergent
Price: 12,100 yen
Volume: Refill Box 4000ml

Applications: Cotton, Linen, Synthetic fibers, Waterproof breathable materials, Wool, etc.
Ingredients: Surfactants 25% (Polyoxyalkylene alkylamine, high-grade alcohol-based (non-ionic)), Stabilizers, Antimicrobial agents
pH: Neutral
Usage Instructions: 20-30mL per 30L of water

● Goldwin

Search Rich forest clean water + clothing detergent on Amazon