[Fishing] "Metal" swims sleekly! A jointed stainless lure crafted by the water supply infrastructure manufacturing industry

Despite being metal, it swims as sleekly as a fish. "Metarial" is a stainless lure born from the metal processing technology cultivated by Meiwa Industry, which supports water supply infrastructure. Transforming scrap from water pipes back into the water──. I was also drawn to this origin story.

Why does a water utility company make lures

It’s good to choose fishing gear based on performance alone, but knowing the background of the maker adds even more affection. Meiwakogyo, which handles "Metarial," is a Niigata company that has supported water-related infrastructure for many years, including water pipe bridges. This lure gives a new role to the stainless steel scraps generated in such manufacturing sites. The metal that has supported our lives now swims underwater in pursuit of fish. I was moved by this story that goes beyond merely repurposing waste materials.

A solid structure that won't be defeated by fish with sharp teeth

Anyone who uses metal jigs is likely to have experienced being torn apart by the sharp teeth of species like Spanish mackerel or cutlassfish. Metarial features a solid structure directly machined from a single block of metal, eliminating worries about paint chipping off. It’s resistant to breaking upon impact, and any scratches add to its character. I was attracted to the concept of aiming for a lifelong product in a world where jigs are typically disposable. Tools that can be used for a long time naturally foster affection.

It swims in an S-shape, despite being made of metal

What I want to highlight is the structure with joints. The "Metarial" is equipped with joints, which creates an action that draws an S-shape when reeling in. When you hear metal lure, you might imagine a rugged movement, but its swimming is sleek.

On the other hand, there is also the lineup of "Metal," which does not have joints. This model aims for a direct handling feel unique to a one-piece mold, making it interesting for fishing that utilizes rod work. Will you choose the "Metarial" that attracts with its movement, or the simple structure of the "Metal"? The ability to choose based on your targeting approach is also appealing.

Scales, Shine, Mirror, which light will lure the fish?

The finishes are available in three types: "Scales," "Shine," and "Mirror." "Scales" features a scale pattern applied to a mirrored body. "Shine" produces reflections that create a slippery sensation through fine surface irregularities. And "Mirror" is characterized by strong flashing, unique to polished stainless steel. Even with the same stainless steel, the surface processing can change the way light expresses itself. Here, too, you can feel the commitment to metal processing from a manufacturer that has supported water supply infrastructure.

Product Name / Metarial, Metal
Price / From 3,800 yen
Material / Stainless steel
Finishes / Three types: Scales, Shine, Mirror
Target Fish / Tachiuo, Sago' and others

● Meiwa Industry

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