Experience the philosophy of the prancing horse at "Ferrari Festival Tokyo 2026"! Held at Tokyo Midtown from September 26 to October 4

Ferrari's essence—performance, design, innovation, craftsmanship, and motorsport heritage—will gather at Tokyo Midtown. It’s an opportunity to experience the philosophy, aesthetic sense, and unique spirit of the prancing horse. Some areas open to the public require advance reservation (free), so make sure to apply from the link at the bottom.

Ferrari gathers at Tokyo Midtown! From the latest models to legendary classic cars

Ferrari Japan will hold the "Ferrari Festival Tokyo 2026" at Tokyo Midtown (Roppongi) for nine days from September 26 (Saturday) to October 4 (Sunday), 2026.

During the nine days, general visitors who made prior reservations will be welcomed in the main exhibition area of Tokyo Midtown. Against the backdrop of an open-air garden space with sprawling grass, you can experience a blend of relaxation and sophistication while viewing a diverse display of actual Ferraris, feeling the expansion of design, culture, and lifestyle.
*Entry from the URL at the bottom.<

Ferrari 849 Testarossa

Innovation, emotion, uniqueness, and exceptional engineering up close

Ferrari 499P

A vehicle exhibition where you can experience Ferrari's rich world view, from the current range of cars to motorsport-derived machines, and historical vehicles that embody value, including Classiche.

Ferrari LaFerrari

The Le Mans-winning car "499P," which resonates with the current product positioning and the lineage of Ferrari's supercars, the hybrid hypercar that symbolizes current Ferrari "LaFerrari," and the latest supercar "Ferrari F80" that heralds the dawn of a new technological era, will all appear as glamorous highlights.

You will be able to see up close the actual cars that Ferrari has managed to balance innovation, emotion, uniqueness, and superb engineering at a high level, transcending eras and vehicle concepts.

Ferrari F80

Ferrari 12Cylinders Manual

The "Ferrari Festival Tokyo 2026," rooted in the unwavering heritage built by Ferrari and the passion that supports its community, is a precious platform that embodies the identity of the Ferrari brand. Gathering innovation, design, performance, and craftsmanship in an urban space, it will provide a deeply memorable experience not only for Ferrari owners but also for those who are encountering the world of Ferrari for the first time.

Ferrari Daytona SP3

Invitation-only: The highly anticipated first full electric sports car "Ferrari Luce"

Ferrari Luce

For invited guests only, the Ferrari Luce was unveiled ahead of its local launch. Luce is positioned not only as Ferrari's first full electric sports car but also as a completely new Ferrari conceived to pave the way for the multi-energy strategy from Maranello.

Born to achieve deeper engagement, outstanding performance, and high versatility, the Ferrari Luce stays true to Ferrari's core DNA while presenting a new interpretation toward the future at Tokyo Midtown.
*This is an invitation-only program.<

For invited guests only: The world of Ferrari personalization

Ferrari Atelier

Although this is also an invitation-only event, another major attraction is the opportunity to touch upon the world of Ferrari personalization. In the Atelier Experience, you can see the process where Ferrari specialists carefully explore materials, colors, and finishes, shaping the individuality of each vehicle.

Additionally, “Ferrari Tailor Made” is Ferrari's most exclusive personalization program for customers who want to tailor every element of their vehicles to their specifications. Through three collections—“Scuderia,” which reflects Ferrari's racing spirit; “Classica,” which expresses timeless elegance; and “Inedita,” which embodies bold and modern sensibility—you can catch a glimpse of a unique worldview woven from heritage, performance culture, craftsmanship, and innovation.
*This is an invitation-only program.<

Ferrari Monza SP1

At Tokyo Midtown, a garden unique for its open-air setting in the city center, a stage is set to deeply immerse yourself in the world of Ferrari.

It is sure to be a valuable experience not only for Ferrari fans but for all mobility enthusiasts. This is an event you absolutely must see.

The currently scheduled vehicles for display are as follows. *Subject to change

Amalfi
Amalfi Spider
Purosangue
12 Cilindri Spider
12 Cilindri Manuale
849 Coupe Assetto Fiorano
849 Spider
296 Speciale
296 Speciale A
Monza SP1
Daytona SP3
F40
La Ferrari
Enzo
F50
F80
F1 (2026)
499P (#51 2025 Winning Car)
LUCE （*Not open to general public applications）

Event Overview
Ferrari Festival Tokyo 2026
September 26 (Saturday) – October 4 (Sunday), 2026
Venue: Tokyo Midtown (Roppongi)
Admission: Some areas open to the public require advance reservation (free)
Entry registration can be done from the link below
https://festival.ferrari-japan.co.jp/

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